With the exponential growth of mobile telephony in developing world, mainly in Asia, Africa and Latin America, the mobile phone has become one of the best channels to reach the rural farmers.
Here in Sri Lanka, already there are some mobile phone (telephone) based initiatives to provide the agricultural and other related services. In this research some of the existing initiatives were studied to understand the reasons for success/failure and new ways for improvements;
Following are three main initiatives studied;
1920 – Agrarian advisory service by Ministry of Agriculture
1919 – Government Information Centre, Telephone Service
GovSMS –SMS based Commodity Price Dissemination Service
The survey was conducted in Dambull (in Central Province of Sri Lanka) area with hundred (100) vegetable and fruit farmers and covered many areas such as; Agricultural information requirements of farmers, practical challenges, their existing information sources, their perceptions and expectations with regard to mobile telephony in agriculture, technical aspects, financial aspects, etc.
Hoping to share some of the findings here in the future.